Business mainly refers to organizations that seek profits by offering goods or services in exchange for payment. It can be in a form of occupation, profession, trade, or any commercial activity. It ensures the quality of every transaction and customer satisfaction as this is what results in most profits. If the customer is satisfied, business excels.
Business is a broad concept, aggregating the business owners to engage into their services on demand under one brand. Every other business strategy was developed based on this concept.